As it would appear, Google is swing up quite some effort into rising upon their AdSense program. one or two of months past, we saw new, larger ad units discharged by Google, and this was only one of the various options introduced in 2012. additional recently - on really, Google introduced free video-ad serving for individuals mistreatment Doubleclick For Publishers. And now, it feels like Google is introducing a full new feature - animated ads for AdSense. this might otherwise be one among the most important changes in years!
Animated ads?
Yep, that is right! Animated Ads! Google is functioning on ads that may animate, i.e. reform and alter their info once you hover your mouse over them. Previously, ads may solely be highlighted upon mouse-over. But now, they're going to modification their fonts and reform themselves!
Initially, you'll be able to spot these ads from the big title text font sizes, with arrows next to them. once you over over them, these ad titles can modification their size, and therefore the ad can animate into a standard trying ad with a lot of info like link etc. you'll be able to then click them as you please (not that we'd suggest it, what with Google obtaining all paranoid on self-clicking :P).
If you would like to see these ads out, look at these videos announce by @incrediBILL at WebmasterWorld.
Why cannot you see animated ads on your site?
If you do not see these reasonably ads on your web site, don't be concerned. we do not see them either. I simply detected them on different websites, and regarded them value mentioning. Google is just experimenting with these things, and there has been no official announcement. therefore we will not say something nonetheless, as a result of we do not understand whether or not Google intends to stay this feature, or withdraw it - it would possibly rely upon statistics and user feedback.
From the appearance of it, not all ad units area unit animated. Presently, the 160x600 and 336x280, and a few others show this feature. If another ad unit is functioning for you, then be at liberty to inform USA concerning it within the comments below!
What may this mean?
As a publisher, this might mean lots for you. i'm talking from the revenue purpose of read. These new ads positive area unit enticing (your opinion on this would possibly differ), and may serve to spice up your CTR. however we will not make sure of something simply nonetheless. For all we all know, they could cut back CTR, and even hamper your blog!
It may additionally mean that Google is attempting savagely to urge back on its AdSense game, and create individuals understand that AdSense is simply pretty much as good currently because it was (long ago). no matter can really happen tho', are a few things for time to determine.
Do you see these ads on your site? If therefore, please tell USA concerning them, and additionally share whether or not or not they've had any result on your CTR. Stay happy, and keep sharing :)